On 14th December 2017, leading Indonesian retailer Sarinah won two accolades at the BUMN Branding and Marketing Awards 2017 which was held in Jakarta. Now into its 5th year, the awards recognise the achievements of state-owned enterprises for a range of categories from the Best Corporate Communication to the Best Product Development. Sarinah achieved the Bronze award in the Brand Strategy category in addition to the Best CSR in the Special Award category. With a diverse range of speciality Indonesian products, the company is well-positioned to translate its brand image of ‘The Window of Indonesia’ and become the pre-eminent vehicle for bringing local goods to international consumers.
This year’s event was themed ‘To Handle Disruption’ which references to the rise of tech-driven enterprises as well as consumer behaviour that has impacted the business community in Indonesia. Viewing disruptive innovation as an area of opportunity, Sarinah is set to provide an e-commerce platform as a response to changing consumption patterns — this will also better facilitate the growth of the company’s many SME partners.